Marketing Management Class of Bintang Godrej Indonesia

Student on Class of Marketing Management in program Bintang Godrej Indonesia 2014

Bogor Agricultural University

Lecturer Prof Dr Ir Ujang Sumarwan, MSc

Dr. Ir. Kirbrandoko, MSM

www.ujangsumarwan.blog.mb.ipb.ac.id

sumarwan@mb.ipb.ac.id

Based on Book written by Ujang Sumarwan, Agus Djunaidi, Aviliani, H.C.Royke Singgih, Jusup Agus Sayono, Rico R Budidarmo, Sofyan Rambe. 2009. Pemasaran Strategik: Strategi untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham (Strategic Marketing: Strategy for Corporate Growth in Creating Share Holder Value). Jakarta. Inti Prima

Based on Sumarwan, U., Achmad Fachrodji., Adman Nursal., Arissetyanto Nugroho., Erry Ricardo Nurzal., Ign Anung Setiadi., Suharyono., Zeffry Alamsyah. 2010. Pemasaran Strategik: Persfektif Value-Based Marketing dan Pengukuran Kinerja.(Strategic Marketing: Value Based and Performance Measurement Perspectives) Bogor, IPB Press.

Class Notes on Tuesday, August 12th 2014 Lecture

In Mr. Ujang Sumarwan’s class, I got knowledge that I never get before. To be known that I’m majoring in Marine Science. Mr. Ujang have a different method for teaching about marketing, it’s called 2 ways communication. He always asked about our opinion, and I’m very enjoy in his class.

Marketing concepts.

Mr. Ujang told us “Someone who is expert in Marketing, so they will rule the world”, examples of concrete American dominance. Marketing is all about creativity. Marketers need creativity for segmenting the market and the target. Marketers need creativity to develop a product strategy. Marketers need creativity to knowing what is needed, what is wanted, and what the benefits. Marketers also need creativity for mixing those all with 4P (Price, Product, Place, Promotion). All marketers will study the same theoretical concepts from any marketing text book, e-book, however each marketer will apply those concepts with different approaches, different taste, styles of communications, and programs and activities.

Competition Analysis and Marketing Strategies.

There are 5 strength deciding the intensity of competition, those are threat of the new entrants, bargaining of supplier position, pressure of the product substitute, and bargaining of buyer, which the 4 components connected to the industry competition.

That was very valuable lesson, which is Prof. Dr. Ir. Ujang Sumarwan, MSc. as an expert down directly to teach us about marketing, that would be very useful for my job in sales and marketing.